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Lighthouse Financial Marketing

The financial services industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity—without straining budgets. Further, each agent that is selling products and services know that in order to be successful in this industry it is important to set 10-12 meetings per week. Cold calling becomes a long difficult task and it can be hard to maintain the amount of business required to stay in the industry. Each day hundreds of financial planners “hang it up” and leave the business because they cannot generate the warm financial planning leads that are required.

A progessive approach to Financial Marketing

Many of these financial planners only need a few more sales per month to make the revenue they need to stay in the game. Statistics show that in the financial planning world it is important to stick around longer. The longer you are around the more contacts you will have and the more people will ask you for your expertise, which translates directly into sales. If you are a regional managing director or management for financial planners you have seen the investment that gets thrown out the window when an individual that you hire struggles to stay in the business. The investment you have made in these individuals includes the time in hiring this person, paying the base for the first few months, office space, and all the education that gets paid for and wasted. Our proven models will generate leads for your business. We use the Internet which is becoming a very popular way for people to find products and services to drive traffic and business to you.

Getting an edge on the competition with Financial Marketing

In the highly competitive market of financial services everyone needs to have an edge if you are planning to stay in this business for the long haul. By using the internet and online marketing in this highly competitive financial services market you can cut through the time clutter and focus your energy on real leads that bring you business.

Financial Marketing through effective, pre-qualified lead generation

Lighthouse Financial Marketing is an online marketing company that focuses on lead generation for the financial services industry. We have been successful in our industry because we use online marketing to generate warm leads, and we understand how to get these leads quickly to you. Our success with online marketing is directly tied to the fact that we understand the consumer trends in the financial industry, and we specifically understand internet marketing, lead generation and how the internet and online marketing can be used as a strong tool to help sell financial products and services.

Financial Marketing through consumer research

Statistics show that more and more consumers and businesses are going online to better understand financial products and get financial advice. Don’t be left behind this trend. You’re not an online marketing professional and you shouldn’t have to be. Our service will assist you with the online marketing and proven methods to be successful in generating leads for your business.

Financial Marketing through intelligent internet search placement

As a financial planner, financial advisor, and investment specialist you understand the value that a warm lead gives you. No more cutting through the gatekeepers to try and get a meeting. Lead generation has been around for many years in the financial services arena. However, Lighthouse Financial Marketing has taken it a step further by using the internet so your customer can easily find you online. We do this through the online marketing and lead generation techniques that Lighthouse Financial Marketing has developed. Our Search Engine Optimization techniques are tried and true techniques that over time will build your business to the level that you want your business to be at.

Financial Planners, Investment Specialist, and Wealth Management Advisors are all looking for the special tool that will assist them in generating the leads that they need to sell more products and meet the quotas that they have.

Here is an explanation of how our lead generation system works:

When a potential client is online looking for financial planning, financial services information, financial planners, or financial products we use many marketing tools to drive these potential clients to our sites. We use specific sites that are informational and educational so that the consumer can understand more about the products. Our goal is for that consumer to fill out a submission form that has their contact info. These leads based on where the person is coming from them get sent to you or your organization.

Some of the marketing tools that we deploy online are search engine optimization, advertising campaigns, analytics, press releases, link submissions, Blogging, Directory submissions, Article Submissions, Newsletters, and online forum and discussion list.

How our Financial Marketing tools engage the user online

Our websites consist of information that is relevant to the potential client, causing them to want to stay and learn more. In fact we build our sites using analytics so we can watch how people got to our informational sites and when they are leaving. The bounce rate or a person leaving the site is carefully monitored so that we know where people have come in from and where people are leaving at.

After a potential client has visited our site and wants more information that person fills out a submission form that asks them some basic questions. The purpose of this form is to find out what products and services they are looking for, and getting their contact info is important so that we can send this warm lead off to the financial planners that are part of our marketing membership, and own the zip codes in the area that these leads come from.

The leads are entered into our database for tracking purposes and so that each lead can be emailed out to yourself or your company designate. This way each lead can be tracked and monitored. Please email or call if you have more questions.

info@lighthousefinancialmarketing.com
218-590-9500

If you want to be successful with an online marketing campaign and warm leads look no further then Lighthouse Financial Marketing. We use the Internet to light the way to more business.